With over fifteen years of experience in email and lead generation marketing, we have become experts at providing our clients with the right solutions for both their customer acquisition and marketing needs.
We are experts at email acquisition marketing and lead generation programmes throughout the uk, western europe and beyond.
We are committed to providing our clients with a complete solution to fulfill their requirements. We have in-house teams which allows us to develop plans from inception to activation.
Our services are designed to ensure rapid access to millions of carefully selected and opted in participants for carrying out panel recruitment and online surveys.
We are committed to providing our clients with fact based strategies derived from a unique blend of analytics from our very own i-Think platform and customer insight.
Our experienced team has a thorough understanding of all aspects of acquisition and retention-based design, allowing the smooth delivery of cutting-edge creative that is aesthetic, functional and innovative.
Our services include...
Customer Acquisition & Lead Generation
At Cross Digital Agency, we are experts at email acquisition marketing and lead generation programmes throughout the UK, Western Europe and beyond.
We provide fact based strategies for both smaller and leading brands, media agencies and clients direct that ensures maximum response, benefits of economies of scale, industry knowledge, and transparency whilst maintaining our position as an independent agency.
How it works
Cross Digital Agency provides data sourced from reputable publishers including online shopping portals, transactional retailers, travel sites and journals, insurance and financial services companies.
Our data partnerships allow us to collaborate and provide insight on the performance of their inventory. This in turn allows us to recommend the most effective inventory, which will provide our clients with the maximum return on investment based on factual information from our campaign management system ‘i-Think’.
When planning ahead, you can select a wide variety of criteria. We have hundreds of data points to ensure precise targeting:
- Geographic Criteria – From post codes and counties to cities and area codes.
- Demographic Criteria – Age, gender, families, income, homeowners, geo-targeting, lifestyle, hobbies and interests, employment and marital status.
- Profiling Criteria – From product experience to category knowledge, our extensive database allows us to segment respondents any way you choose.
Maximise your reach
We can plan and implement your email marketing, newsletter registration and brochure request campaigns by managing the whole process from conception to activation including planning and broadcasting, data capture and reporting.
All data recommendations are based on fact based strategies derived from our propriety platform ‘i-Think’ which allows us to select the most responsive audience for your campaigns at any given time. Our data pool includes:
- Email (25 million opt-in UK consumers / 1 million business UK contacts / 100 million opt-in email consumers worldwide)
- Online Lead Generation (50,000 leads per month capability)
- Other (5 million Mobile & SMS records / 40 million postal records / 20 million telemarketing records)
Panel Recruitment & Surveys
At Cross Digital Agency, we act as a link between companies, market research institutes, media agencies and their target groups.
Our services are designed to ensure rapid access to millions of carefully selected and opted in participants for carrying out panel recruitment and online surveys. We also support our clients in planning, strategy and creative concepts.
While we can help you customise a sample or panel request according to almost any criteria, our core specialisation is represented in:
How it works
Our data is sourced from reputable publishers and data partners including strategic relationships with vertically specific audience-focused panels, online shopping portals, transactional retailers, travel sites and journals, insurance and financial services companies. Each respondent on the data base is a relationship that started through:
- Recruiting responders using the latest in behavioural targeting through online ads & surveys, contact centres and postal questionnaires.
- Leveraging social media like Facebook, LinkedIn, MySpace and others to build a motivated, diverse database.
- Selective targeting and planning, the respondents can be used to add diversity to an existing panel or to build an entirely new, random pool of panellists depending on your needs.
- Rewarding respondents with cash and other loyalty programme schemes, a premium that helps us attract hard-to-reach audiences.
Our experienced creative team has a thorough understanding of all aspects of acquisition and retention-based email/newsletter design thus allowing the smooth delivery of cutting-edge creative that is aesthetic, functional and innovative.
At Cross Digital Agency, every creative design is executed with the following questions in mind – Do you require email creative that is:
- Designed for different marketing activities?
- Supportive of your brand and explains your proposition?
- Flexible for tailoring content that prioritises your offers?
- Structured around key outcomes?
- Render in the inbox?
The user journey and experience is at the very heart of our approach, thus we are consistently able to deliver creative solutions that have built in standard features which includes:
- Designs that specifically meet your needs and corporate guidelines
- Cross browser & email client testing
- Best practice coding for maximising deliverability
- Best practice design for maximising campaign goals
Creative services offered
- Design & build of HTML Acquisition and retention based email and newsletters
- Data capture forms, surveys and landing pages packages
- Viral elements – video and flash games
- Online display design and rich media advertising
- Dynamic web site and microsite design – built and implemented to W3C standards
- Social media applications
Some of the valued brands we have worked with...
A little about us...
We’re a specialist digital agency based in London.
We’ve spent the last fifteen years connecting brands with consumers through engaging digital communications. We were founded on the belief that people thrive when they’re empowered to fulfill their passions.
As a business we are agile; embracing change enables us to flourish in the dynamic, 24/7 world we inhabit. We encourage the development of ideas and stimulating debate. We are ambitious and aspire to greatness. As a result, we demand passion, commitment and excellence.
Think. It’s a little word responsible for simple, everyday tasks. The work of this tiny verb is not glamorous, but the act of thinking can lead to something important: ideas.
At Cross Digital Agency, thought and ideas are nurtured, discussed, built upon and challenged. Our proven methodology ensures we deliver on time, to budget and exceed expectations of our clients time after time after time. We approach projects with an open mind. Often each has unique challenges and opportunities. We work in partnership with our clients, ensuring all stakeholders have a voice. The one principle that never waivers is keeping the customer at the heart of everything we do.
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+44 (0)203 289 2345